Part of Something Bigger: SG Corporation

Social Bean Coffee Roastery is a proud subsidiary of SG Corporation, a multi-venture holding company founded by Stedman Gans — former Springbok rugby player, captain of the Blitzboks, and proud South African entrepreneur.

SG Corporation was built on a simple but powerful belief: that the same discipline, resilience, and pursuit of excellence that define elite sport can be channelled into building businesses that matter. It is a vehicle for economic transformation, community empowerment, and long-term enterprise development — driven by individuals who understand what it means to compete at the highest level and win with integrity.

Each company under the SG Corporation umbrella carries the same DNA: high performance, deep purpose, and meaningful impact. Social Bean is no different. It is not just a coffee business — it is an expression of the values Stedman has lived by his entire career, brought to life through every roast, every relationship, and every cup served.

SG Corporation is more than a parent company. It is a declaration of intent — that Black entrepreneurship in South Africa can be world-class, community-rooted, and built to last.

Social Bean Coffee Roastery

We are a Pretoria-based specialty coffee roastery — small-batch, intentional, and uncompromising in quality. Founded by a man who spent years performing on the world's biggest rugby stages, Social Bean was born from the conviction that coffee, like sport, has the power to bring people together, build community, and change lives.

We serve restaurants, offices, mining operations, and retail partners across Gauteng, supplying premium roasted coffee to businesses that care about what they put in their clients' cups. But we are more than a supplier. We are a partner in purpose — and everything we do reflects that.

Coffee That CreatesOpportunity.

At Social Bean, we believe that a business without a legacy is just a transaction. Our employee empowerment programme places coffee trailers in the hands of our team members, giving them the tools, training, and support to build their own enterprises. We are not just creating jobs — we are creating entrepreneurs.

We are proudly 100% Black-owned with a BEE Level 1 certification, and we carry that distinction not as a checkbox but as a commitment — to transformation, to representation, and to proving that world-class coffee can come from a roastery built with African pride at its core.